FROM FRONT.jpg

Elixiria - Branding & Physical Experience

Elixiria

Fountains of Paradise

A health food eatery specializing in raw smoothies,
cold-pressed juices, dairy-free shakes, and farm-to-table food.  

Solo Project - 7 weeks


Tools Used:

 
 

My Role:

 

Logo Design

1 week

Water being the purest of natural ingredients, I took inspiration from its organic curves and its transparency.

 

 
 

As a primary marketing tool, the site allows healthy food enthusiasts to familiarize themselves with Elixiria's menu of food and beverages, as well as placing an order for delivery.  

With the help of an exquisite photographer, I was able to create a simple and easy to follow website. 

 
 

Interior Design

2 weeks

 

Murals

2 weeks

 
 

I was inspired by the word Elixir, defined as a 'healing potion.'  Taking the Logo concept further, I imagined the natural ingredients Elixiria takes pride in serving.  I immediately thought of a tropical oasis exploding out of a magical vase, and telling a story through its movement through the air.  Many painting decisions were improvised, such as adding fumes to tie everything together and the water changing colors as it passes through different fruits.  

Original sketch

 
 

See the Process

3-minute Time Lapse


 

"Elixiria" wall           20' x 7'
    Menu wall            30' x 15'


 

 

Murals were made using acrylic paint, rigid foam, and dry wall clay, and took two weeks to complete.